In September of last year, R-Mean paid homage to the great LeBron with “King James,” a Scott Storch-produced banger with a key assist from Jeremih. Now, four months deep into 2021, the lyricist has returned to give the single some additional momentum. Behold the new visuals for “King James,” which finds R-Mean and Jeremih holding it down for a heavily basketball-inspired video clip directed by Alex Kodo.
Though the titular baller is currently sidelined with a high ankle sprain, his legacy is well represented all the same. Adorned in Lakers gear and surrounded by similarly supportive cheerleaders, both R-Mean and Jeremih hold it down with the commanding presence of a starting duo. Given the subject matter, it’s not surprising to see basketball heavily incorporated into the clip, with plenty of highlight-reel dunks from Jordan Sutherland and
Alan Palesano — there’s even a reimagined take on the Zoom audience, which originally aimed to simulate the presence of fans during the onset of the COVID bubble.
Though the video may have taken a bit of time to land, it’s nice to see R-Mean keeping his momentum rolling. The rapper has been putting in work for a minute, and we’re interested in seeing what he’s got lined up for the remainder of the year. Check out “King James” now, and sound off if you’re eager to catch R-Mean’s next move.